Nick Jones, founder of the Soho House, is known both for his empire of London brasseries and his private clubs. His latest venture is in the West London enclave of Chiswick, where chic shops and restaurants are replacing the humdrum storefronts. Chiswick is also home to many television and music companies, so it's no surprise that High Road House has quickly become the gathering spot for media types and their entourages. Upstairs, the 14 guest rooms—with their whitewashed walls, plump Frette bedding, and old-fashioned sinks and toilets—suggest a stylish artist's garret. The friendly staff and the excellent brasserie (run by a River Café protégé) are added bonuses, as is the access to the club's private dining room, "playroom" (with pool table and plasma TVs), and quiet meeting areas. The one drawback: It is a bit of a hike from Chiswick to central London.
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